I sat down with Tom Everson — founder of Keep Kids Alive Drive 25 and creator of the Live Forward Pikes Peak Weekend — for one of the most powerful conversations I've had on this podcast. In this episode, I dig into how a simple running slogan from 1998 turned into a 28-year traffic safety movement spanning 1,700+ communities across 49 states, Canada, and even Australia. Tom shares the real story behind his nonprofit's work in under-resourced communities in Detroit, St. Louis, Phoenix, and Houston — led almost entirely by women and women of color. We talk about his powerful "framing story" question, why he believes discipline is really about teaching (not punishment), and the two questions at the heart of his traffic safety campaign: Who do you love? Who loves you? I also get the full story behind the annual Pikes Peak Ascent — a grueling 13.32-mile trail race to 14,115 feet where runners carry the names of loved ones lost in traffic incidents on their backs, and families come together to heal, celebrate, and "Live Forward." This conversation covers grief, community building, fatherhood, traffic safety advocacy, nonprofit leadership, and the ripple effect of saying yes to something bigger than yourself. 💛 Upcoming Event: The Billion Dollar Impact Party Keep Kids Alive Drive 25 is a featured beneficiary at the upcoming Billion Dollar Impact event on Saturday, August 29th, 1–3 PM Central Time. If you're watching/listening before then, join here: 👉 https://www.thebilliondollarimpact.com/run-to-remember 🔗 Learn more & get involved with Tom's mission: Keep Kids Alive Drive 25 — https://keepkidsalivedrive25.org If this episode moved you, please like, subscribe, and share it with someone who needs to hear it. Every story shared keeps a name — and a mission — alive. #KeepKidsAliveDrive25 #TrafficSafety #RoadSafety #PikesPeak #LiveForward #BillionDollarImpact #NonprofitPodcast #GriefSupport #CommunityImpact #RunningForACause #SafeStreets #VisionZero #DoTheThing #PodcastInterview #InspirationalStories #Philanthropy #FamilyFirst #SocialImpact #CharityEvent #MakeADifference #StopSignSafety #RoadSafetyAwareness #NonprofitLeadership #StoryOfImpact #ColoradoSprings ✨ Get Your Free Starter Guide: The Courage to Jump In Ready to take the first step toward courage, growth, and new possibilities? Download your free starter guide and begin your journey today. 👉 Sign up here: https://michellecameroncoulter.com/thecouragetojumpin Once you sign up, the guide will be sent directly to your email. ✨ Book Your Complimentary Inspiring Possibilities Session Wondering what's next for you? Whether you're navigating change, seeking more clarity, or ready to step into a life with greater purpose and possibility, this complimentary session is your place to begin. 👉 Book your session here: https://michellecameroncoulter.com/inspiringpossibilitiessession Together, we'll explore where you are, what's holding you back, and the possibilities waiting for you. Your personalized session details will be sent directly to your email after you register.
I sat down with Tom Everson — founder of Keep Kids Alive Drive 25 and creator of the Live Forward Pikes Peak Weekend — for one of the most powerful conversations I've had on this podcast. In this episode, I dig into how a simple running slogan from 1998 turned into a 28-year traffic safety movement spanning 1,700+ communities across 49 states, Canada, and even Australia.
Tom shares the real story behind his nonprofit's work in under-resourced communities in Detroit, St. Louis, Phoenix, and Houston — led almost entirely by women and women of color. We talk about his powerful "framing story" question, why he believes discipline is really about teaching (not punishment), and the two questions at the heart of his traffic safety campaign: Who do you love? Who loves you?
I also get the full story behind the annual Pikes Peak Ascent — a grueling 13.32-mile trail race to 14,115 feet where runners carry the names of loved ones lost in traffic incidents on their backs, and families come together to heal, celebrate, and "Live Forward."
This conversation covers grief, community building, fatherhood, traffic safety advocacy, nonprofit leadership, and the ripple effect of saying yes to something bigger than yourself.
💛 Upcoming Event: The Billion Dollar Impact Party
Keep Kids Alive Drive 25 is a featured beneficiary at the upcoming Billion Dollar Impact event on Saturday, August 29th, 1–3 PM Central Time. If you're watching/listening before then, join here:
👉 https://www.thebilliondollarimpact.com/run-to-remember
🔗 Learn more & get involved with Tom's mission:
Keep Kids Alive Drive 25 — https://keepkidsalivedrive25.org
If this episode moved you, please like, subscribe, and share it with someone who needs to hear it. Every story shared keeps a name — and a mission — alive.
#KeepKidsAliveDrive25 #TrafficSafety #RoadSafety #PikesPeak #LiveForward #BillionDollarImpact #NonprofitPodcast #GriefSupport #CommunityImpact #RunningForACause #SafeStreets #VisionZero #DoTheThing #PodcastInterview #InspirationalStories #Philanthropy #FamilyFirst #SocialImpact #CharityEvent #MakeADifference #StopSignSafety #RoadSafetyAwareness #NonprofitLeadership #StoryOfImpact #ColoradoSprings
✨ Get Your Free Starter Guide: The Courage to Jump In
Ready to take the first step toward courage, growth, and new possibilities? Download your free starter guide and begin your journey today.
👉 Sign up here: https://michellecameroncoulter.com/thecouragetojumpin
Once you sign up, the guide will be sent directly to your email.
✨ Book Your Complimentary Inspiring Possibilities Session
Wondering what's next for you? Whether you're navigating change, seeking more clarity, or ready to step into a life with greater purpose and possibility, this complimentary session is your place to begin.
👉 Book your session here: https://michellecameroncoulter.com/inspiringpossibilitiessession
Together, we'll explore where you are, what's holding you back, and the possibilities waiting for you. Your personalized session details will be sent directly to your email after you register.